LILY SANDERS
Digital Marketer and Public Relations Strategist
ABOUT ME
Throughout my career, I’ve approached every challenge with enthusiasm, creativity, and ceaseless desire to achieve success. From leading data-driven online campaigns for national brands to securing media spots for Fortune 500 companies, I am passionate about delivering results and exceeding goals. If you’re interested in learning more about me, keep reading or get in touch.
MY EXPERIENCE
Background & Expertise
MARKETING AND PUBLIC RELATIONS CONSULTANT
January 2019 to Present
Offer marketing and public relations support for several agencies based in Denver, Colorado. Address clients’  needs, from message development and media outreach to customer journey mapping and social media deployment. Handle media relations, email marketing, social media and competitive intelligence for digital and hospitality clients.
DETTERICK GROUP: DIGITAL CAMPAIGN MANAGER
August 2017 to January 2019
As the primary driver of database-driven campaign efforts for our hospitality and digital brands, I was responsible for the development and testing of new marketing strategies, deepening customer engagement, as well as delivering profitable and organic growth across digital platforms.
FATHOM EVENTS: DIGITAL COMMUNITY MANAGER
Responsible for creating and sharing engaging, brand-right campaigns that ignite interest and conversions among our client’s customer base, I worked alongside the digital marketing team to execute multi-platform campaigns to successfully increase engagement and gain conversions from our target audiences.
September 2016 to August 2017
ADFARM: PUBLIC RELATIONS SPECIALIST
Supported the agency in the development and implementation of its social media presence, business development, and public relations plans by developing compelling content that resonates the key messages with the target audience.
January 2015 to September 2016
EDUCATION
2010Â - 2014
UNIVERSITY OF KANSAS
B.A. Journalism & Mass Communication Degree
Florence and Paris Study Abroad Program
MY SKILLS
No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.
SOCIAL MEDIA
Organic and Paid Campaigns
PUBLIC RELATIONS
Media Relations and Communications
DIGITAL STRATEGY
Online Marketing and Copywriting